Before
Walk in prepared
Ask what was said in the previous calls with this account and what you promised.
For sales
Deals move when you have the answer on the call
Mufal follows your discovery calls and demos, suggests the next question when an objection lands, and drafts the follow-up from what the buyer actually said.
Mac and Windows · iPhone app
mufalLiveProspect14:32
Honestly, the price is the hard part for us this quarter.
You14:33
Understood. What are you comparing it against?
Prospect
Mostly the tool we already have, but it doesn't do
Suggested reply
Ask what their current tool can't do. They mentioned a Q1 budget reset at 06:10, so offer a January start.
AnswerClarifyRecapFollow-Up QuestionsTranslate
- Objections, handled liveClick Answer and get a reply grounded in what the prospect just said.
- Your pricing and playbookAttach your price sheet and case studies to the Sales mode.
- No bot on the prospect's callNothing joins their meeting. Just tell them you take notes with an app.
The whole deal cycle, one conversation at a time
During
Stay on the buyer
Suggested questions, objection responses and numbers from your docs, while you keep eye contact.
After
Follow up the same hour
Recap, next steps and a draft email that quotes their own words back to them.
Discovery
Ask the question you'd think of tomorrow
Ask what's still unclear (budget owner, timeline, decision criteria) and Follow-Up Questions suggests what to ask next, based on what the buyer has already told you.
- Remembers numbers and names mentioned earlier
- Works on discovery calls, demos and negotiations
mufalLiveProspect14:32
Honestly, the price is the hard part for us this quarter.
You14:33
Understood. What are you comparing it against?
Prospect
Mostly the tool we already have, but it doesn't do
Suggested reply
Ask what their current tool can't do. They mentioned a Q1 budget reset at 06:10, so offer a January start.
AnswerClarifyRecapFollow-Up QuestionsTranslate
Sales mode
Your playbook, not a generic script
Give the Sales mode your instructions and documents. Answers quote your real prices, your case studies, and your positioning against competitors.
Sales
Spot objections, suggest one question, quote prices from the price sheet.
price-sheet.pdfcase-studies.docx
Job interview
Remind me of my STAR examples when a question fits one.
resume.pdf
Customer support
Look in the product docs before suggesting an answer.
faq.pdf
Lecture
Explain concepts simply and summarize each part.
Follow-up
Send the recap before they've left the building
A follow-up draft with what was agreed and the next step. Review it, then send from your own email.
SubjectFollowing up on this morning
Hi Claire,
Thanks for the time today. As agreed: a 40-seat pilot in Lyon, then Paris in March. I'll send the revised quote on Wednesday.
Could you share the security questionnaire once it's ready?
Copy draft
Accounts
Every call with an account, remembered
Group calls by account. Before the next meeting, ask what was promised and what's still open.
Project · Northwind
Discovery call
Oct 3 · 32 minProduct demo
Sep 26 · 45 minLegal review
Sep 19 · 20 minFirst contact (iPhone)
Sep 12 · 8 minBuilt for people who sell
Account executives
Handle objections live, keep discovery on track, and follow up the same day.
Founders
Run sales calls without a sales team: your docs become the playbook.
Consultants and freelancers
Scoping calls, proposals and renewals, with every commitment written down.
Works wherever you talk
Mufal listens to your computer audio, so there is no integration to install and nothing to invite.
- Zoom
- Google Meet
- Microsoft Teams
- Webex
- Slack huddles
- FaceTime
- Phone on speaker
- In person
Clear about where your data goes
- No bot in the call. Mufal captures audio on your computer with the permissions you grant. Tell participants you transcribe; it is often a legal requirement.
- Speech-to-text by AssemblyAI. Audio is streamed to AssemblyAI to produce the transcript. Mufal does not keep an audio recording.
- AI answers through OpenRouter. Questions send the relevant transcript and context to the model you choose. Mufal does not train AI models on your meetings.
- Your keys, if you prefer. Add your own AssemblyAI and OpenRouter keys and requests run on your accounts, at provider cost, with no Mufal limits.
Questions
Does a bot join my meetings?
No. Mufal is a desktop app that listens to your microphone and your computer audio. Nothing is added to the participant list, so let people know you are transcribing.
Do I need API keys?
No. The Free plan works out of the box with 60 minutes of transcription a month and 25 AI answers a day. Adding your own keys is optional.
Which platforms are supported?
macOS and Windows on desktop, plus an iPhone app. Meetings sync between your devices when you are signed in.
How is this different from Gong or Fireflies?
Those tools record calls for review and coaching afterwards, usually through a bot. Mufal is built for the rep during the call: live answers, no bot, and notes afterwards.
Should I tell the prospect?
Yes. Say you use an app to take notes so you can listen. In many places consent to recording or transcription is a legal requirement.
Does it update my CRM?
Not automatically. Mufal drafts notes and follow-ups you can paste into your CRM; it does not replace it.
Keep exploring
Start free. No card, no API keys.
60 minutes of live transcription a month and 25 AI answers a day on the Free plan. Pro+ removes the limits for $25 a month.